Starting a fresh business is often the hardest part of the battle. You’ll likely feel overwhelmed since you’re juggling several unfamiliar tasks at once. One of those tasks is to market yourself.
You know your product is a hit, but can’t seem to find any interested buyers? We’ve got your back. As a fresh business, you might not have the biggest budgeting for marketing. That’s why this blog will cover 5 ways to market yourself affordability or even for free.
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In-Person Networking
In 2022, in-person networking is far from dead. Compared to email and online communication, in-person networking events let you connect with others on a personal level. Connecting initially through the internet is fine, but don’t limit yourself. Consider joining entrepreneurship groups on Linkedin and other websites, but remember to take the initiative to show up to events in person.
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Grow A Social Media Presence
This form of marketing isn’t a surprise to anyone. Billions of people use social media, and you want to tap that audience base as soon as possible. As a beginner, the social media platforms that you’ll want to target first include Facebook, Youtube, Twitter, and Linkedin. Just remember that millions of other businesses are on social media too. To stand out, you need to bring something new to the table.
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Write a Guest Blog
One of the fastest ways to gain visibility for your business is to write and publish a guest blog. If you land yourself a guest blog opportunity with an authority figure like Entrepreneur – you’ll have reached millions of consumers and investors all in one go. If you don’t have a blog, you can still submit a blog post as a guest contributor.
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Leverage the Community
Besides friends and family, your local community will be your biggest supporters. I mean, who doesn’t want to live in the town that comes up with the next big thing? Put up posters, try to find speaking opportunities, and do your best to build connections with your neighbors. If you’ve got some extra money to spare, why not consider sponsoring the next town charity event? Making a good impression on your community makes it more likely that they’ll endorse your business and spread its name.
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Offer Freebies
Giving away freebies may seem counterintuitive, but it can catapult your marketing strategy.
Attention is its own type of currency, and this form of currency is particularly important as a fresh business. There will be more “hype” surrounding your business, and puts your business on the radar.